Surviving the Shoulder Season


Moonshine Ink - April 23, 2019

Three notable North Shore businesses talk about change and employment in a seasonal environment

Jeff Hill GENERAL MANAGER | Jake’s on the Lake

Your roots run deep in North Lake Tahoe. What motivated you to return to the area after college and build a life here?

Deep roots! I was born here 40 years ago and raised in Tahoe City. I left for college, traveled through many countries, and lived in Maui and southern California for many years, but Tahoe was still the standard, or the goal, for where I wanted to live and raise a family. I moved back 12 years ago and I am raising second-generation Tahoe kids (Hannah and Harper) with my wife, Beth.

Have you noticed a shift in seasonality over the years?

Well, we are a summer-driven restaurant and I can tell you that each summer of the past three or four years has gotten progressively busier and busier. The shoulder season is a challenge for everyone, but if those weekends in the shoulder season are holding warm, it seems to be busier than in the past there as well. Employment is a challenge but with summer break for kids as well as international visa programs, we are able to always get it done.

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